Cindy Goyette, SPHR, MAOM, CC


In my late twenties, I inherited a business.  Overnight, I became the chief operations officer of a privately owned franchise of a national company, co-owned by my fiancé and his dad.  They had been business partners until the father became terminally ill creating an urgent need for me to step in and run the business.

At that time, I was working full-time in marketing communication applying my college education and interests in psychology, communication and media.  And although the abrupt life change was completely against my will, I did it because I believed that's what family's do. And, while I was pulled off my career path at the time; today, I believe it was divine intervention to put my feet on my true path -- to my destiny.

While I learned the ins and outs of business management, I also learned firsthand that businesses are about PEOPLE.  They are about HUMAN BEHAVIOR in relation to tasks and money.  Simply put, the right human talents aligned with good leadership and supported by sound organizational systems make a company profitable - or not.  Therefore, if you want to make money in business - you have to be open to learning about people and understanding human behavior.

When we sold the business after four increasingly profitable years, I had the option to get back on my original career path or to focus on what I'd learned in business.  I then made a conscious decision to go into Human Resources.  I chose to work in the area of business where I could use my business acumen and  experience to directly influence: 1) the way talent was hired and deployed within an organization, 2) how managers and leaders were trained to enable the people they hired to thrive and, 3) ultimately help them all align their responsibilities and the organization effectively in order to make business profitable. So that's what I did.

My Passion is People

People know me as a genuinely curious and caring woman who is passionate about helping people be the best versions of themselves at work.  A bit of a geek about human potential, motivation and organizational psychology, I appreciate the uniqueness of every individual.

“Don’t ask what the world needs. Ask what makes you come alive and go do it.  Because what the world needs is people who have come alive.” ~ H. Thurman

I love this H. Thurman quote.  It resonates with me because as I get to know people, it is obvious to me what lights them up and from there I help them grow in self awareness and align their uniqueness to work they love.  I believe that if your work is not satisfying to you - you likely aren't aligned with the right vocation or job for your talent.

I have a palatable knack for connecting talented people to their uniqueness and helping them align it within the right job and organization - so they can SHINE.

People Matter in Business.